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Banking on behaviour PDF Print E-mail
Written by Psyman   
Saturday, 03 December 2011 12:23


Banking on behaviourIt is with interest we observe the current events that unfold before our eyes; the deals being struck behind closed doors. The deals that will affect all of us - rich and poor, informed and ignorant. Loss of personal wealth and freedoms normally follow. What manner of person makes these decisions? We asked our members for any relevant information or anecdotes and this amusing story was related to us. 

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The Psychology of Shopping and Gift buying PDF Print E-mail
Written by Dr Simon Moore   
Thursday, 01 December 2011 19:28

The Psychology of Shopping and Gift buyingIn such a highly competitive retail market, stores need to employ as many strategies as they can to attract shoppers.  Marketing would have us believe that men and women are different in their shopping behaviour. From a psychological research perspective this is slightly misleading – while men and women might engage in shopping for different reasons – how they do it and what they buy are not worlds apart.

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