|
Written by Dr Simon Moore
|
|
Thursday, 01 December 2011 19:28 |
|
In such a highly competitive retail market, stores need to employ as many strategies as they can to attract shoppers. Marketing would have us believe that men and women are different in their shopping behaviour. From a psychological research perspective this is slightly misleading – while men and women might engage in shopping for different reasons – how they do it and what they buy are not worlds apart.
|
|
Read more...
|