Would you mind someone reading your mind? The last bastion of privacy, where we explore and evaluate scenarios in the imaginative sandbox known as our minds - is about to be revealed.

Yes, it does sound like science-fiction but we assure you that it is very much science fact. And with fast developments in computer technology and sensors, it will soon become possible at a distance and in real-time. Apart from the implications to civil liberty and personal privacy, will psychologists become increasingly redundant or evolve to challenge or embrace such techniques? 

It is with interest we observe the current events that unfold before our eyes; the deals being struck behind closed doors. The deals that will affect all of us - rich and poor, informed and ignorant. Loss of personal wealth and freedoms normally follow. What manner of person makes these decisions? We asked our members for any relevant information or anecdotes and this amusing story was related to us. 

In such a highly competitive retail market, stores need to employ as many strategies as they can to attract shoppers.  Marketing would have us believe that men and women are different in their shopping behaviour. From a psychological research perspective this is slightly misleading – while men and women might engage in shopping for different reasons – how they do it and what they buy are not worlds apart.