On a fairly regular basis, IBM publishes its "5 in 5" predictions that mentions 5 new technological trends or developments that will occur in the next 5 years. Given that this multi-billion dollar Corporation is actively involved in developing and creating these products and marketing, there is a good chance they are accurate. After all - there is a lot of money at stake!

In such a highly competitive retail market, stores need to employ as many strategies as they can to attract shoppers.  Marketing would have us believe that men and women are different in their shopping behaviour. From a psychological research perspective this is slightly misleading – while men and women might engage in shopping for different reasons – how they do it and what they buy are not worlds apart.

Research carried out by Sheri Berenbaum, a psychology professor, and her team at Penn State, looked at people's interest in occupations that  reveal sex differences and found them relevant to science, technology, engineering and mathematics careers. They studied teenagers with congenital adrenal hyperplasia (a genetic condition) and their siblings, who did not have CAH.